Dashboards · Websites · Logos · Nationwide US

Software built by an operator,
for operators.

Highland builds custom dashboards, SaaS products, modern websites, and custom logos for small businesses across the United States — the same kinds of operational software we use to run our own. Owner-operated from Sussex, New Jersey, working remotely with clients in all 50 states. No offshore team, no junior staff, no handoffs.

Start a project See our work
12
Websites Built
38K+
Products Managed
100%
Owner-Operated
Our Products

Subscription tools we built and operate.

Every Highland product is built, deployed, and maintained in-house. These aren't case studies — they're shipping software with paying users.

Live · Subscription

FFL Watch

Federal & state compliance for FFL dealers.

A subscription dashboard and alert system that monitors federal and 50-state firearms regulations. Built for FFL dealers who can't afford to miss a rule change.

  • Federal & state regulatory alerts
  • Interactive 50-state law reference
  • 9 compliance checklists
  • Three-tier subscription model
Visit FFLWatch.com →
Live · Free & Pro Plans

Gun Compliance Check

Instant firearm compliance lookup for consumers.

A consumer-facing tool that lets gun owners check whether a specific firearm is legal in their state — backed by a database of 7,500+ models with AI-assisted fallback for edge cases.

  • State-by-state compliance verification
  • 7,500+ firearm records indexed
  • Free tier (3/day) and Pro unlimited
  • AI-assisted edge case handling
Visit GunComplianceCheck.com →
In Development

Heelo AI

AI-powered credit building & recovery.

A consumer credit platform with 30+ tools — dispute strategies, pre-charge-off rescue, identity theft FCRA §605B blocks, FDCPA letters, and an AI goal planner that builds personalized recovery roadmaps.

  • 10 dispute tactics + AI goal planner
  • Pre-charge-off & identity theft tools
  • FDCPA cease & desist + SOL letters
  • Per-issuer credit limit calendar (11 issuers)
Launching soon
In Development

StockDog

Catalyst scanner & trading dashboard for retail traders.

A subscription trading dashboard that scans live market movers and OTC catalysts in real time, with built-in risk gates, position sizing, and broker integration. Built for retail traders hunting penny stock runners and short-term setups.

  • Live market movers (gainers, losers, volume, crypto)
  • Built-in position sizing & risk gates
  • Bid-ask spread guard + cash-account toggle
  • OTC sub-penny scanner with Schwab routing
Under construction
Selected Work

Dashboards, websites, and storefronts we've shipped.

A sample of recent builds across booking systems, e-commerce, internal operations dashboards, and marketing sites.

Website

Prime Investigations Group

Marketing site for a licensed NJ private investigations firm — services, casework overview, intake flow, and credentialing-forward design built to convert serious inquiries.

View site →
Dashboard

The Luxe Dashboard

All-in-one operations dashboard for a multi-stylist pet grooming business — appointments, clients, services, payroll, scheduling, and daily operations consolidated into a single platform.

Login required
Website

The Luxe Pet Spa

Marketing website for a North Haledon pet grooming salon — services, booking flow, and brand-aligned design.

View site →
Internal Tool

FFL Operations Dashboard

Internal operations dashboard for a Type 07 FFL — transfers, A&D records, customer tracking, NJ sales tax handling, and revenue reporting.

Private build
E-Commerce

Firearms Express

Full WooCommerce storefront with 38,000+ products, FFL transfer integration, and Authorize.net payments. Built on WP Engine.

View site →
Website

Firearms Express NJ

Brand site for a Northern NJ FFL dealer — services, gallery, contact flow, and direct integration with the retail catalog.

View site →
Dashboard

The Docket

Personal productivity and financial tracker — tasks, expenses, daily goals, monthly bills, and personal bills, all synced in one workspace.

Login required
E-Commerce

NJ Pet Tags

Custom-engraved pet tag ordering site with Square checkout integration and pickup-location routing for local fulfillment.

Launching soon
E-Commerce

Police Gold Cards

Specialty e-commerce storefront for collectible engraved gold cards — product catalog, checkout, and brand-led design.

View site →
Custom Work

What we build for clients.

We specialize in projects that combine polished design with serious technical depth — automations, integrations, and infrastructure that prebuilt platforms can't accommodate. If you can describe it clearly, we can build it.

01
Custom Software
Development
Subscription dashboards, internal tools, and SaaS products built from scratch. We handle authentication, billing, data layers, and the long tail of edge cases — not just the demo.
02
Website Design
& Development
Marketing sites, landing pages, and e-commerce builds. Hand-coded or platform-based — WordPress, WooCommerce, Shopify, or modern static stacks — picked for what fits your business, not ours.
03
Logo Design
Custom logo creation for small businesses — built from scratch, refined through revisions, delivered in vector and standard web/print formats. Sold standalone or paired with a website build. Starting at $450. See Logo Pricing below.
04
Compliance Tools
& Automation
Built-in checklists, alert systems, audit logs, and regulatory monitoring. We've shipped this in production — the architecture is portable to most compliance-heavy industries.
05
Data Pipelines
& Integrations
Workflow automation, custom database architectures, payment integrations, secure authentication, and AI-powered content pipelines. The wiring that makes everything else work.
Web & E-Commerce Pricing

Three project tiers, transparently priced.

For websites, marketing sites, and e-commerce stores. Most engagements fall into one of the three tiers below. Final scope, timeline, and pricing are confirmed in a written proposal following our discovery call. Custom dashboards and SaaS work are priced separately in the Dashboards section below.

Tier 01 · Essentials

Essentials

Starting at $1,800+
3–4 week build

For local businesses, consultants, and service professionals who need a polished, mobile-responsive web presence.

  • Up to 5 pages, fully responsive
  • Foundational SEO setup
  • Contact and inquiry forms
  • 2 revision rounds
  • 30 days post-launch support
Discuss this tier →
Tier 03 · Commerce & Custom

Commerce & Custom

Starting at $6,500+
6–12 week build

For e-commerce stores, marketplace builds, and custom client web applications with payment processing and user accounts. Dashboard and SaaS work is priced separately above.

  • Full e-commerce build (WooCommerce, Shopify, or custom)
  • Payment processing & subscriptions
  • Customer accounts & admin tools
  • Database & third-party integrations
  • Unlimited revisions in scope
  • 90 days post-launch support
Discuss this tier →
Ongoing care plans available — see Care Plans below. Tiers from $95/month covering hosting, security, monitoring, and updates after launch.
Bundle a website with a custom logo (Service 03) for a cohesive launch.
Flagship Service

Custom business dashboards built by an operator.

Most agencies build dashboards on theory. Highland builds them out of necessity — the same kinds of operational tools we use every day to run our own businesses. Three productized tiers, each with a real comparable build you can point at. Every engagement starts with a free 20-minute phone discovery call.

Tier 01 · Starter

Dashboard Starter

Starting at $4,500+
4–6 week build · one workflow

A focused operational dashboard for a single core workflow. Replaces a spreadsheet, paper system, or generic SaaS with software built specifically for how your business runs.

  • One core module — jobs, customers, inventory, or bookings
  • Secure user authentication for one user or small team
  • Custom database with tailored data architecture
  • Modern cloud hosting and custom domain setup
  • Mobile-responsive design
  • 60 days post-launch support
Discuss this tier →
Tier 03 · Custom

Dashboard Custom

Starting at $12,000+
8–14 week build · SaaS-grade or multi-tenant

A subscription product or complex internal platform. For founders shipping a real SaaS or operators building software that scales beyond a single team.

  • Subscription billing with plan-tiered access
  • Multi-tenant authentication and member management
  • Custom automation pipelines and workflow integrations
  • AI integrations where useful (summarization, classification)
  • Custom reporting and admin tools
  • Modern cloud hosting, custom domain, and SSL
  • 90 days support · first year care plan 20% off
Discuss this tier →
Care plans available — see Care Plans below. Tiers from $95/month covering hosting, monitoring, backups, and updates after launch.
Stripe add-ons for Starter / Pro: $1,200. Rush delivery: +30%.
Logo Design Pricing

Logo design, transparently priced.

Custom logo creation for small businesses — sold standalone or paired with a website build. One focused offering, no brand-identity upsells. If you need a logo, this is what it costs. Final scope is confirmed in a written proposal following our discovery call.

Bundle with a website build — Logo work scheduled into the same project so the site and the logo launch together.
Brand identity systems, business cards, monograms, and brand guidelines are not included in this offering. If you need any of those, ask in the discovery call and we'll quote separately.
After-Build Support

Care plans, built for what you launched.

Every Highland project includes 30 to 90 days of post-launch support. After that window, ongoing care plans keep your site or software secure, current, and improving. Three productized tiers, transparent pricing, no surprise invoices. Pause or cancel anytime with 30 days notice.

Care · Essentials

Care Essentials

From $95/mo
Best for Essentials websites & logo clients

For static marketing sites, brochure sites, and small business websites that need to stay live, secure, and current — without ongoing development work.

  • Managed hosting & SSL
  • Weekly automated backups
  • Security monitoring & patching
  • Uptime monitoring (24/7)
  • 1 hour/month of content updates
  • Email support · 3 business day response
Discuss this plan →
Care · Custom

Care Custom

From $325/mo
Best for Dashboards, SaaS & e-commerce

For custom dashboards, SaaS products, e-commerce stores at volume, and any business that depends on the software running every day.

  • Everything in Pro
  • 5 hours/month of development & design
  • Database backups & staging environment
  • Custom feature requests & integrations
  • Quarterly roadmap planning call
  • Priority response · 24 hr business hours
Discuss this plan →
Annual plans get 10% off — pay 12 months upfront, save the equivalent of one month.
Unused hours roll over for one month. Beyond that, additional work is quoted at $125/hr or rolled into a tier upgrade.
Where We Work

Local to Sussex County, serving clients nationwide.

Highland Software is based in Sussex County, New Jersey — and works with clients across all 50 US states. Every engagement runs the same way regardless of location: weekly phone check-ins, written progress updates by email, and a shared staging URL throughout the build.

Local · Northern New Jersey

Sussex County & surrounding NJ counties

Highland is headquartered in Sussex County, NJ and serves small businesses across the Northern New Jersey region directly. Common counties served:

  • Sussex County, NJ
  • Morris County, NJ
  • Warren County, NJ
  • Passaic County, NJ
  • Bergen County, NJ
  • Hudson County, NJ
  • Essex County, NJ
  • Hunterdon County, NJ

Nearby cities & towns include Newton, Sparta, Hopatcong, Vernon, Andover, Hardyston, Wantage, Hamburg, Sussex Borough, Stillwater, Branchville, Franklin, Ogdensburg, Stanhope, Byram, and surrounding Northern NJ municipalities.

Nationwide · All 50 US States

Custom software, websites & logos across the United States

Highland works with clients in every US state. The full engagement model — discovery call, written proposal, weekly phone check-ins, written progress updates by email, shared staging URL, launch, and post-launch support — runs the same whether you're in New Jersey or anywhere else in the country.

  • California
  • Texas
  • Florida
  • New York
  • Pennsylvania
  • Illinois
  • Ohio
  • Georgia
  • North Carolina
  • Massachusetts
  • Virginia
  • Washington
  • Colorado
  • Arizona
  • and all other US states

No travel surcharges. Remote-first delivery with the same level of access as a local engagement.

Common Questions

Answers before you ask.

Quick answers to the questions clients most often ask before scheduling a discovery call.

Highland Software LLC is an owner-operated software company based in Sussex, NJ. We design and build custom business dashboards, SaaS subscription products, e-commerce stores, modern websites, and custom logos for small businesses across the United States. Every project is delivered in-house from initial discovery through deployment and long-term support.
Highland Software LLC is headquartered in Sussex, New Jersey, within Sussex County. We work remotely with clients across all 50 states. There is no offshore team, no junior staff, and no account managers between you and the person building your software.
Yes. Highland Software serves clients nationwide across all 50 United States. The studio is based in Sussex County, NJ, but every project is delivered remotely with weekly phone check-ins, written progress updates by email, a shared staging URL, and direct access to the person building your software. Location is never a constraint — clients in California, Texas, Florida, New York, or any other state get the same hands-on engagement model as clients in New Jersey.
Highland Software is based in Sussex County, NJ and works locally with businesses across Northern New Jersey — including Sussex County, Morris County, Warren County, Passaic County, Bergen County, Hudson County, Essex County, and Hunterdon County. Nearby cities served include Newton, Sparta, Hopatcong, Vernon, Andover, Hardyston, Hamburg, Sussex Borough, Wantage, Stillwater, Branchville, and surrounding Northern NJ areas. Highland also works remotely with clients across all 50 US states.
Highland Software LLC offers custom logo design and web development from its Sussex County, NJ base. Logos start at $450, websites at $1,800, and custom business dashboards at $4,500. As an owner-operated studio, every project is built in-house by the same person you speak with on the discovery call. Highland serves Sussex County, Morris County, Warren County, and the broader Northern NJ region directly, plus clients nationwide across the United States.
Web and e-commerce project pricing is organized into three tiers. Essentials websites start at $1,800 and run 3 to 4 weeks. Professional builds start at $3,500 and run 4 to 6 weeks — most growing businesses fall in this range. Commerce and custom client web applications start at $6,500 and run 6 to 12 weeks. Custom dashboards and SaaS products are priced separately, starting at $4,500 (see Dashboards). Final scope and pricing are confirmed in a written proposal following our discovery call.
Most websites are delivered in 3 to 6 weeks from kickoff to launch. Custom software, e-commerce stores, and SaaS products typically take 6 to 12 weeks depending on scope and complexity. Rush delivery is available with a 30% timeline surcharge.
Yes. Every project includes 30 to 90 days of post-launch support depending on the tier. After that, ongoing care plans are available across three tiers — Care Essentials ($95/month), Care Pro ($175/month, most common), and Care Custom ($325/month) — covering hosting, security monitoring, backups, performance reporting, and monthly content or development hours. Annual plans get 10% off. We also offer specialized monthly services for tool maintenance and store management quoted on request.
Highland builds for small and mid-size businesses across most industries — service businesses, retail, e-commerce, professional services, consultancies, multi-location operators, and pet care among others. The common thread is operators who have outgrown spreadsheets or generic SaaS and need software built for how they actually run. Highland also operates two SaaS products of its own (FFL Watch and Gun Compliance Check), which serve as proof of production-grade work but are not the target market for client engagements.
Yes. Highland offers custom logo design as a focused, standalone service starting at $450 with a 1–2 week turnaround. Each engagement includes one refined custom logo concept, three revision rounds, vector source files (SVG and AI), high-resolution PNG and JPG exports, and light/dark variants for web use. Logo design is sold standalone or scheduled into a website build so the site and logo launch together. We don't bundle brand identity systems, business cards, monograms, or brand guidelines into this offering — if you need any of those, ask in the discovery call and we'll quote them separately.
Highland Software builds custom dashboards across three productized tiers. Dashboard Starter begins at $4,500 for a single-workflow dashboard delivered in 4 to 6 weeks. Dashboard Pro begins at $8,500 for multi-module operational dashboards delivered in 6 to 8 weeks — the most common engagement. Dashboard Custom begins at $12,000 for SaaS-grade or multi-tenant platforms delivered in 8 to 14 weeks. Final pricing is confirmed in a written proposal following a free 20-minute phone discovery call.
Buy SaaS if your workflow matches what off-the-shelf tools already do well. Build custom if you have outgrown your spreadsheets, your business has compliance or operational requirements that generic SaaS does not handle, or your competitive advantage depends on how you run operations. Highland builds custom for operators who fit the second case — typically when monthly subscriptions across four or five generic tools start exceeding what a one-time custom build would cost over twelve to eighteen months.
Yes — replacing operational spreadsheets is one of the most common Highland engagements. The Dashboard Starter tier ($4,500) is built specifically for this case. A free 20-minute phone discovery call is the entry point: bring your current spreadsheet or describe your workflow, and we'll talk through what could be automated and what a custom build would replace.
Most agencies are run by designers or developers. Highland is run by an active small-business operator who owns and runs several businesses alongside two live SaaS products with paying customers. Every dashboard Highland builds is a version of one we use ourselves. There are no offshore contractors, no junior teams, no account managers — the same person who answers the discovery call writes the code and ships the project end-to-end.
The same person you speak with on the discovery call builds your project end-to-end. Highland Software LLC is intentionally small and owner-operated. There are no offshore contractors, no junior teams, and no handoffs. This is the core differentiator that allows us to deliver senior-level work without the overhead of a traditional agency.
About Highland

Highland Software is an owner-operated software company based in Sussex, New Jersey, building custom business dashboards, SaaS products, modern web experiences, and custom logos for small businesses across the United States.

Highland is based in Sussex County, NJ and serves clients locally across Northern NJ — including Sussex, Morris, Warren, Passaic, Bergen, and Hudson counties — and nationwide in all 50 states. Most engagements are run remotely with weekly phone check-ins and a shared staging URL throughout the build, so location is never a constraint.

Every project is designed, built, and maintained in-house — from initial discovery through deployment and long-term support.

You'll work directly with the person building your software. No account managers. No handoffs to junior teams. No offshore contractors.

Tell us what you're building.

Most engagements begin with a free 20-minute phone discovery call to determine project fit and scope. We'll discuss your requirements, evaluate technical feasibility, and outline what shipping production-ready software would actually involve. Leave your phone number and we'll reach out to schedule.

Or reach out directly
highlandsoftwarellc@gmail.com

Thanks — we'll be in touch within 1–2 business days.